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Network Providers

For an ISP (Internet Service Provider) the competition is tough with ever increasing pressures on winning more customers and at the same time protecting margins.

Apart from being competitively priced the consumer demands and expects immediate access to the internet with no concern about network contention. The dynamics in the market have changed over the last couple of years, especially with Web 2.0 technologies and the significant increase in video streaming applications.

The take up in downloading music, video and software games has been an unprecedented phenomenon. The signs are that the growth in network traffic is expected to grow at an exponential rate and will continue to do so for next few years. The headache that this growth in traffic creates for the ISPs goes unnoticed by the consumer.

How does the ISP balance the increasing cost of network investment against the reduced bandwidth pricing for the consumer and at the same maintain an acceptable level of service? Friend MTS can help. Within the monitoring service we are able to identify legitimate and illegitimate traffic being shipped across the internet, even if it is encrypted through a P2P community.

Armed with this information, ISPs can prioritise its users based on their usage and type of content they are accessing. The information is available in near real-time through Exposé, and helps maximise the investment in network infrastructure.